DIGITAL MARKETING ANALYTICS • DATA • AUTOMATION

HELLO ! BunkerDB

I'm Nadir, a digital communication professional specializing in audience analysis, social listening, reporting, and process automation. I work at the intersection of communication, data, and technology — turning scattered information into useful knowledge for brands, teams, and organizations.

View Projects

01 — ABOUT

A bit about me.

Margarita Nadir Jara - Data Curation & Analytics

Jujuy, Argentina Disponible para proyectos

5+ years of professional experience — nearly 3 of them working hands-on with data.

Today I work across reporting, media analysis — turning campaign data, brand sentiment, and audience behavior into insights teams can act on. My work spans automated data pipelines, interactive dashboards, and AI-driven tools built to answer marketing questions directly from data.

Currently completing a degree in Structured Programming to build on that foundation formally.

“El acto de aprender es el mayor placer.”

— Carl Friedrich Gauss · Matemático, físico y astrónomo

02 — EXPERIENCE

Where I’ve worked.

01. BI & Visualization

Public Image Benchmark Dashboard

Social Listening

Comparison across mentions, reach, sentiment, and topics.

Ver Dashboard en vivo →

Diseño de queries Análisis de sentimiento y temas Detección de insights Análisis de influencers y UGC

02. Marketing Analytics

Campaign Performance Dashboard

Media - Outdoor - Indoor

Screen-level interaction data for a national out-of-home campaign.

Ver Caso de Medios →

Performance de campañas Identificación de patrones Storytelling Visualización de indicadores

03. AI in Marketing

Marketing Assistant

(n8n + RAG)

A retrieval-augmented chatbot answering marketing questions directly from internal documents.

Probar Asistente RAG →

AI Workflow Automation py-js

04. Funnel & Conversión

Marketing Funnel Analysis

Audience Journey

Analysis of the audience journey from reach and engagement to conversion, to identify losses and optimization areas.

Ver Análisis de Embudo →

Audience Insights Análisis de Embudo Drop-off Rates Seaborn

Methodology

How I Work

From hypothesis to actionable intelligence across end-to-end data pipelines.

Question →

Data →

Clean →

Analyze →

Visualize →

Insight →

Action

03 — TOOLKIT

Tools I reach for.

</>

Python

Web scraping • pandas • NLP pipelines

Social listening and brand monitoring

Talkwalker-Brandwatch-Exolyt

Looker & LS

DAX • KPI scorecards • web app dashboards

SQL

Structuring and querying relational data

Google Sheets

Running and prepping data scripts

n8n

Building automated workflows

04 — SELECTED WORK

Recent projects.

A sample of the case studies I've shipped during coursework, internships, and side research.

Benchmark Dashboard

↗

Social listening data to benchmark a brand against competitors on mentions, reach, sentiment, and emotion, with AI-generated insights.

Ver Dashboard en vivo →

Flask Chart.js SQLite

Campaign Performance

↗

Screen-level delivery and impression data for national brand rollouts.

Ver Caso de Medios →

Excel Pivot Tables Data Cleaning

Marketing Assistant

↗

An n8n + RAG pipeline that answers marketing questions by pulling directly from internal documents.

Probar Asistente RAG →

ArcGIS GIS Census Data

Marketing Funnel Analysis

↗

Analysis of the audience journey from reach and engagement to conversion, to identify losses, opportunities, and areas for optimization.

Ver Análisis de Embudo →

Audience Insights Analysis seaborn

01 / 04

05 — ADVENTURE

Outdoor guides.

Before the dashboards, there were hooks, characters, and copy that made people stop scrolling.

Pieza 01 ↗

Identidad de Marca & Motion

Animación gráfica y branding digital orientado a feeds.

Branding Motion

Pasa el cursor para ver →

Brand Asset

Brand Motion Loop

Presencia de marca en bucle.

Pieza 02 ↗

Activación de Campañas

Producción de creatividades dinámicas para redes sociales.

Social Media Engagement

Pasa el cursor para ver →

Caso Aplicado

Campaña de Contenido

Storytelling de alto rendimiento.

Pieza 03 ↗

Avatar & Creación con IA

Estilización de personajes e ilustraciones mediante IA.

AI Generation Personajes

Pasa el cursor para ver →

IA & Concept

Character Design

Creación visual para entornos digitales.

Pieza 04 ↗

Dibujo a Mano Alzada

Ilustración manual combinando arte tradicional con diseño.

Ilustración Time-lapse

Pasa el cursor para ver →

Video Proceso

Time-lapse Creativo

Trazo y técnica manual en video.

Pieza 05 ↗

Jujuy: 4 Regiones

Exploración visual: Quebrada, Puna, Valles y Yungas.

Quebrada Puna Valles Yungas

Pasa el cursor para ver →

Territorio

Quebrada · Puna · Valles · Yungas

Las 4 regiones en rotación continua.

HELLO ! BunkerDB

A bit about me.

Where I’ve worked.

Public Image Benchmark Dashboard

Campaign Performance Dashboard

Marketing Assistant

Marketing Funnel Analysis

How I Work

Tools I reach for.

Python

Social listening and brand monitoring

Looker & LS

SQL

Google Sheets

n8n

Recent projects.

Benchmark Dashboard

Campaign Performance

Marketing Assistant

Marketing Funnel Analysis

Outdoor guides.

Identidad de Marca & Motion

Brand Motion Loop

Activación de Campañas

Campaña de Contenido

Avatar & Creación con IA

Character Design

Dibujo a Mano Alzada

Time-lapse Creativo

Jujuy: 4 Regiones

Quebrada · Puna · Valles · Yungas

Let's talk about marketing, data, or both.